UXD Notes: Home Pages & Development Teams

To learn more about User eXperience Design, I’m:

  • Taking the Udemy course “User Experience Fundamentals” by Joe Natoli.
  • Reading the book Don’t Make Me Think) by Steve Krug.

According to the timeline I created in a previous post (this is my inner the project manager speaking), I should have this course completed in 9 weeks from now…

This Week’s Learning Takeaways

Disclaimer: My takeaways are not comprehensive of the resources I cite and therefore should not be read in lieu of. If I’m citing resources, I’m recommending them to you. If you like what you read, please support the creator.

Don’t Make Me Think: Chapter 7

  • “Things that are prominently promoted on the Home page tend to get significantly greater traffic.”
    • The problem is, there are a lot of stakeholders who want a piece of the Home page, or “waterfront property.”
      • What can’t get “lost in the shuffle” of competing priorities and compromises is the clarity around what the site is and how to navigate it.
        • Be sure to follow hierarchies and conventions.
  • “The first few seconds spent on a Web site are critical.” Our initial impressions are typically accurate.
  • The big picture needs to be spelled out on the Home page, despite plausible excuses.
    • Use a tag line, a welcome blurb, and a “learn more” option.
      • The tag line always near the Site ID.
      • A tag line is not the same as a motto. A tag line is a “value proposition,” whereas a motto is a “guiding principle.”
    • Have outsiders “test” how clear it is.

Don’t Make Me Think: Chapter 8

  • “Web teams are not notoriously successful for making decisions about usability questions.”
    • The can often end up having “religious debates” – where people express “strongly help personal beliefs about things that can’t be proven – supposedly in the interest of agreeing on the best way to do something… they rarely result in anyone changing his or her point of view.”
  • Every single Web user has opinions of what a Web page or experience should or shouldn’t look like.
    • For web development team members, it can be hard to check those opinions. Design and development feel personal and involve endorphins.
    • We also cannot assume we know what users like and don’t like. Each user is unique, and the best way to find out what users like is to get to know them. Testing is the only way to ensure design decisions are effective.
  • “While the hype culture (upper management, et al) are focused on making whatever promises are necessary to attract (stakeholders)… the burden of delivering on those promises lands on the shoulders of the crat culture artisans like the designers and developers.”

New Skill Learned: CSS: Adding space at end of list item!

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