UXD Notes: 5 Planes of UX

To learn more about User eXperience Design, I’m:

  • Taking the Udemy course “User Experience Fundamentals” by Joe Natoli.
  • Reading the book Don’t Make Me Think) by Steve Krug.

According to the timeline I created in a previous post (this is my inner the project manager speaking), I should have this course completed in 9 weeks from now…

This Week’s Learning Takeaways

Disclaimer: My takeaways are not comprehensive of the resources I cite and therefore should not be read in lieu of. If I’m citing resources, I’m recommending them to you. If you like what you read, please support the creator.

User Experience Design Fundamentals: Session 2


  • There are 5 Planes of UX:
    • Strategy – purpose, reason for being.
    • Scope – features and functions.
    • Structure – number of places you can go.
    • Skeleton – optimized organization and arrangement.
    • Surface – web pages or app screen; images, text, things you can click. Point of contact.

The rest of the course explores these planes in greater detail. Below are notes from the first plane…

User Experience Design Fundamentals: Session 3 – Strategy

  • Strategic research does not have to be completed by official researchers… it’s about having conversations.
  • Identify business goals.
    • “What should the product accomplish? What’s the point? Who are we targeting? How does this fit with our existing business strategies? How is this product different than what’s out there? What tech parameters exist and impact it? What do users complain about most often?”
  • Identify user needs.
    • If people value your product, it creates a value loop. That’s what you want.
    • Ask 20 or more B2B (business-to-business) users: How do you usually go about ___? What makes for a positive experience? What are the different groups and roles involved in the usage? What are the biggest problems that prevent you from ___?
    • Ask 20 or more B2C (business-to-consumer) users: What makes a good ___ experience? If you wanted to __, how would you start? What would you put off? What do you dread about the experience? What wastes your time? How often do you __? What do you use it for most often? What do you do before and after?
      • When possible, have users walk you through the process. You’ll learn things that they don’t articulate.
  • After completing each of the previous steps, weigh the importance and the feability/viability of each option.


  • “First Use” Questions that Users ask when accessing the first time:
    • What is this? Is this what I expected to see?
    • Does this look credible and trustworthy?
    • Does this offer what I want?
    • What actions do I take now?
    • How do I learn more or get help?

Summary: You must have a clear roadmap for creating value for users and business. A clear roadmap can be achieved when you really know your users. (This aligns closely with Ch.7 of Don’t Make Me Think.)

New Skill: HTML: image tag in WP (in HTML editor instead of Visual!)


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